THURA SWISS

ONE STOP INSIGHT SOLUTIONS

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300000
people interviewed throughout our surveys

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300
completed market research, consulting and advisory projects

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150000
fully classified consumer contacts in our database

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12000
subscribers of our newsletter
Thura Swiss is a Myanmar-based firm specialized in market research, consulting and services supporting investments. We equip both local and foreign businesses with accurate and sophisticated information in order to allow them to make strategic data-driven decisions with regards to their market entry or expansion in Myanmar.

SERVICES



MARKET RESEARCH

Market Sizing

Brand Equity and Tracking

Marketing and Campaign Effectiveness

Customer Satisfaction

Industry Research

Consumer Behaviour

Social Research

CONSULTING & FINANCIAL ADVISORY

Strategic Consulting and Business Plan

Investment Structuring

Partner Search

Commercial Due Diligence

Valuation

Mergers & Acquisitions / Joint Ventures

TOOLS

Desk Research

In-depth Interview

Survey

Focus Group

Product and Usage Testing

In-house Visits

Mystery Shopping

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FEATURES

CORPORATE VIDEO

See Thura Swiss 'at a glance' in our Corporate Video. We offer market research, consulting, financial advisory and corporate services to facilitate market entry and expansion for our clients in Myanmar. Check our corporate video here.

SOCIO-ECONOMIC CLASSIFICATION

Socio-economic classes (SECs) are one of the primary ways to segment consumers. We have developed and extensively tested an SEC model that meets all needs to better understand differences among consumers in Myanmar. Contact us to learn to know more about our SEC approach.

THURA SWISS CALL CENTER

The telecommunications industry has evolved rapidly in Myanmar in recent years and we have quickly adapted to the situation. Many of our consumer-related products are carried out by telephone survey. We have invested in a ful-fledged telephone survey call center with automated dialing systems that allow us to carry out Computer-assisted Telephone Interviews. All re...

YOUR BRAND

Brand strength is more relevant today than ever before. Do you want to understand how your and your competitors’ brands are perceived in Myanmar? Our Brand Equity and Tracking products are ready to inform you. Read more about it here.


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OUR CLIENTS

Thura Swiss has worked together with international and local clients across a range of sectors. Due to our one-stop-shop services and high quality execution, we have developed long lasting relationships. Our clientele includes international development organizations like the World Bank, UN agencies, USAID, and numerous private sector clients. Many of them are repeat customers across our diverse range of services.


OUR EXPERIENCE

With over 12 years of dynamic and innovative experience, we have worked on more than 300 market research, consulting and advisory projects across various sectors and industries, all with proven track records of excellence. Thura Swiss has worked on several international development organizations, private and public sector clients including UNICEF, UNWOMEN, UNDP, WORLD BANK, WHO, USAID, GIZ, etc. Explore below a selection of some of our noteworthy projects.


Study on Pulses Market Development Analysis

The Client completed Myanmar Private Sector Agribusiness sector analysis on rice and pulses sector. The objectives of the analysis were (1) to implement an analytical framework and criteria to identify opportunities for inclusive agribusiness-led development, (2) to develop and apply a typology to characterize and analyses the agribusiness landscape and (3) to Identify key areas requiring further work to facilitate inclusive agribusiness-led d...



Market Assessment and Investment Opportunities Assessment

The Client aims to promote civilian ownership of the Myanmar Economy by increasing the share held by responsible, accountable and transparent firms. Thura Swiss was contracted by the Client to support data gathering, provide input on investment opportunities, rapid market assessment and potential opportunities for agriculture, aquaculture, off-grid and textile sectors.  In this regard, Thura Swiss conducted desk research, in-depth intervi...



Market Study on Automotive Industry

One of our clients in the automotive industry would like to gain better insights in automobile markets of Myanmar including current market trends, information of key brands in the market, policy changes, customer perceptions, impacts of locally assembled cars in the market. Regarding the client's criteria, Thura Swiss conducted desk research to acquire the relevant information of the automobile market and in-depth interviews with relevant stak...



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MEDIA COVERAGE

Thura Swiss has repeatedly been featured in Myanmar and international media. We are perceived as experts when it comes to market research and investments in Myanmar. Find here a selection of media articles and broadcasts.


Finance Conference

Thura Swiss CEO, Dr. Aung Thura, participated as a panelist in the Finance Conferen...



Interview with Myanmar Focus Daily

Thai TV channel The Nation interviewed Dr. Aung Thura about foreign investments in Myanmar and what approach to apply when entering the market



Interview with the Nation TV

The ASEAN Business Report of Thai TV channel The Nation interviewed Thura Swiss CEO Dr. Aung Thura about moving the deadline for the opening of the Yangon Stock Exchan...



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OUR PARTNERS

We are closely working together with several local and international partners in order to offer our clients a full range of services that facilitate their market entry and/or expansion in Myanmar.


Duane Morris & Selvam

Duane Morris & Selvam LLP is the joint law venture between US-based international law firm, Duane Morris LLP, and Selvam LLC, a Singapore-based law firm. With more than 750 legal professionals in offices across Asia, the United States, the Middle East and Europe, the firm helps companies conduct business in and out of Asia, the United States, Latin America, the United Kingdom and beyond. In addition to the excellent skills of its lawyers, clients benefit from the cultural fluency and key relationships that the firm has developed over many years of providing quality advice throughout the region.

Asian Tigers Mobility

Asian Tigers Mobility provides professional moving and relocation services locally and internationally. Thura Swiss has partnered with Asian Tigers to facilitate the administrative tasks of expats moving from and to Myanmar.

Win Thin & Associates

Win Thin & Associates is a leading auditing firm in Myanmar. Thura Swiss entered a cooperation with Win Thin & Associates to help Myanmar companies to become ready for investments.

Larive International

Larive International guides customers and business partners in developing, implementing and realizing their goals in high-growth markets, based on unique business intelligence, a network with deeply rooted local presence in Asia, Central and Eastern Europe, Turkey and East Africa and 30+ years of experience. In Myanmar, Thura Swiss is the exclusive partner of Larive International.